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Quality vs. Quantity: A Fight for Sore Eyes

Ann Handley

Couldn't make it to The Uberflip Experience this year? Fear not! We'll be publishing a few of the best sessions on the podcast. We have also created an encore experience to give you session summaries, slides, and videos from the event. 

As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO at MarketingProfs, thinks not. Get her take on how quality and quantity can coexist, live from UFX 2016. 

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Guest bio: 

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer. ​

Episode breakdown: 

  • How do we create the kind of content that people want to engage with?
  • The key is: bigger brave and a bolder

  • How to stand out in a noisy world

  • 77% of B2B companies spend more on content

  • We spend more, but only 1/3 of us know what's working

  • 3 keys to awesome marketing:

    • Bigger context

    • Braver marketing 

    • Bolder perspective

Connect with Ann:

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