All The Things: Product, Predictive, Content, and ABM [Podcast]
The marketing field is really just a tangled web of duties. This conversation with Sean Zinsmeister, Director of Product Marketing at Infer, proves just that. We cover content, product, predictive, analytics, ABM, and more – plus how they're all connected.
Guest bio:
While Sean Zinsmeister works in product marketing, he is really a full-stack marketer. His skills run the gamut of everything under the marketing umbrella from product to lead gen to sales enablement to content. He currently works for Infer, a predictive lead scoring & analytics company, but has a background in other areas of marketing, writing, and even sound mixing.
Episode breakdown:
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Making the leap from sound mixing and music to marketing
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Intersection between content and product
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Building an information architecture for marketing the product
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Reverse engineering for the audience you want to speak to
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Why you should look through things through a product-agnostic lens
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How predictive analytics differs from regular lead scoring
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Creating better ABM strategies with predictive
- How marketing teams will know they’re ready for predictive analytics
Resources:
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Predictive Analytics: A Content Marketer's Secret Weapon [Uberflip Webinar]
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3 Growth Hacks to Boost Revenue Upwards of 10% [Salesforce Blog]
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Permission Marketing by Seth Godin
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ABM Hacks [Uberflip Webinar Series]
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Inspired by Marty Kagan
Connect with Sean:
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Twitter: @SZinsmeister