All The Things: Product, Predictive, Content, and ABM [Podcast]

August 2, 2016 Uberflip Hub

Sean Zinsmeister

The marketing field is really just a tangled web of duties. This conversation with Sean Zinsmeister, Director of Product Marketing at Infer, proves just that. We cover content, product, predictive, analytics, ABM, and more – plus how they're all connected.

Guest bio:

While Sean Zinsmeister works in product marketing, he is really a full-stack marketer. His skills run the gamut of everything under the marketing umbrella from product to lead gen to sales enablement to content. He currently works for Infer, a predictive lead scoring & analytics company, but has a background in other areas of marketing, writing, and even sound mixing.

Episode breakdown:

Making the leap from sound mixing and music to marketing
Intersection between content and product
Building an information architecture for marketing the product
Reverse engineering for the audience you want to speak to
Why you should look through things through a product-agnostic lens
How predictive analytics differs from regular lead scoring
Creating better ABM strategies with predictive
How marketing teams will know they’re ready for predictive analytics

Resources:

Predictive Analytics: A Content Marketer's Secret Weapon [Uberflip Webinar]
3 Growth Hacks to Boost Revenue Upwards of 10% [Salesforce Blog]
Permission Marketing by Seth Godin
ABM Hacks [Uberflip Webinar Series]
Inspired by Marty Kagan
Timothy Zahn books

Connect with Sean:

Twitter: @SZinsmeister
LinkedIn

Content Experience Hub | Uberflip

All The Things: Product, Predictive, Content, and ABM [Podcast]

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