All The Things: Product, Predictive, Content, and ABM [Podcast]

The marketing field is really just a tangled web of duties. This conversation with Sean Zinsmeister, Director of Product Marketing at Infer, proves just that. We cover content, product, predictive, analytics, ABM, and more – plus how they're all connected. 

Guest bio: 

While Sean Zinsmeister works in product marketing, he is really a full-stack marketer. His skills run the gamut of everything under the marketing umbrella from product to lead gen to sales enablement to content. He currently works for Infer, a predictive lead scoring & analytics company, but has a background in other areas of marketing, writing, and even sound mixing. 

​Episode breakdown: 

• Making the leap from sound mixing and music to marketing

• Intersection between content and product

• Building an information architecture for marketing the product

• Reverse engineering for the audience you want to speak to

• Why you should look through things through a product-agnostic lens

• How predictive analytics differs from regular lead scoring

• Creating better ABM strategies with predictive

• How marketing teams will know they’re ready for predictive analytics

Resources:

• Predictive Analytics: A Content Marketer's Secret Weapon [Uberflip Webinar]

• 3 Growth Hacks to Boost Revenue Upwards of 10% [Salesforce Blog]

• Permission Marketing by Seth Godin

• ABM Hacks [Uberflip Webinar Series]

• Inspired by Marty Kagan

• Timothy Zahn books

​Connect with Sean:

• Twitter: @SZinsmeister

• LinkedIn

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