Unbounce's marketing team isn't organized like a typical team – but it's for very good reason. Learn from Dan Levy, Unbounce's Content Director, how the shift to "squads" and "chapters" allowed the marketing team to thrive and 10x their output.
In Dan's own words, he is "a journalist by training and content strategist by accident". Armed with a journalism degree and years working in the media, Dan was able to make a smooth transition into the content marketing world when joining Unbounce's marketing team as a content strategist. Today, Dan runs Unbounce's content strategy as the Content Director.
From journalism to content marketing
Creating content around sensitive topics/ current events
The importance of talking to your audience/ customers
Doing all the content to managing a team of 10
Creating “squads” within the marketing team around the buyer journey
Dealing with silos within different teams
- Taking the time for workshops within the content team
Connect with Dan: