Design is key in creating and properly representing your brand. Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing.

Guest bio: 

Julie has nearly twenty years of experience in all facets of print and digital graphics, website design and development, and expertise in event and large-scale installation graphics. She currently is the owner of My Pigs Fly and has a background working in branding and design for various companies from small business to enterprise. 

Episode breakdown: 

• How to manage the relationship between design & marketing

• Recheck “feel”: “It’s all about feel and attraction – that’s what design is for me.”

• The initial hook that design has for marketing

• The importance of a style guide for design & brand

• Creating enticing design for boring industries

• Where should design live in an org

• Perks of in-house vs. freelance vs. agency

• Knowing the ownership of your work and where that line is

Resources:

The 4 Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

​Connect with Julie: 

Website: mypigsfly.com