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Make That First Impression Count: Connecting Design and Marketing [Podcast]

January 17, 2017 Uberflip Hub

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Flip the Switch Julie Parenteau

Design is key in creating and properly representing your brand. Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing.

Guest bio:

Julie has nearly twenty years of experience in all facets of print and digital graphics, website design and development, and expertise in event and large-scale installation graphics. She currently is the owner of My Pigs Fly and has a background working in branding and design for various companies from small business to enterprise.

Episode breakdown:

How to manage the relationship between design & marketing
Recheck “feel”: “It’s all about feel and attraction – that’s what design is for me.”
The initial hook that design has for marketing
The importance of a style guide for design & brand
Creating enticing design for boring industries
Where should design live in an org
Perks of in-house vs. freelance vs. agency
Knowing the ownership of your work and where that line is

Resources:

The 4 Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

Connect with Julie:

Website: mypigsfly.com

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