Live Events and Content: The Perfect Pair [Podcast]

December 6, 2016 Uberflip Hub

Hana Abaza

Straight from LIVE 2016, DoubleDutch's conference, learn how Hana Abaza and her team measure the impact of their event content, uncover a wealth of new ideas, and inform their entire marketing strategy with actionable insights drawn from their inaugural event: The Uberflip Experience.

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Guest bio: 

Hana is all about marketing, growth, tech and startups. She has a knack for communicating inspired tech solutions to mainstream audiences resulting in more users and higher conversion rates across the board. She loves the entire marketing process from product development to commercialization and thrives most when working with cross-disciplinary teams to gsd. 

Episode breakdown: 

  • You’re competing against more content than you think

  • Consumer-generated content has overtaken business-generated content

  • 90% of content goes unused because it’s irrelevant 

  • Brand experience is incredibly important

  • The interplay between content & live engagement

  • How we planned content at The Uberflip Experience

  • Creating a content waterfall from event content

  • Using your event’s user-generated content

  • Becoming more strategic with event nurture emails


Connect with Hana:

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