Is Your Marketing Strategy Ready for the Wild, Wild West? [Podcast]

November 1, 2016 Uberflip Hub

Lauren Goldstein

Couldn't make it to The Uberflip Experience this year? Fear not! We'll be publishing a few of the best sessions on the podcast. We have also created an encore experience to give you session summaries, slides, and videos from the event.

Apps are the new ads. Email fatigue is on the rise. Instagram is outpacing Facebook. How do you make sense of it all and execute marketing strategies that drive results and align with your company’s goals? Learn this & more from Lauren Goldstein.

Guest bio:

Lauren, Partner at Revelry Agency, is a 20+ year B2B marketing veteran who has seen the positive impact of brands who engage with customers in a way that is meaningful, educational and supportive of their business needs. She has partnered with some of the world’s most respected and innovative companies, including Adobe, American Express, GE, Google, and HP among many others.

Episode breakdown:

4 characteristics of B2B buyer personas
Corraling around a shared view
Creating a common view
Aligning conversation and content
Mapping the experience
Aligning around shared metrics

Connect with Lauren:

Twitter: @LaurenOnDemand
LinkedIn

Quality vs. Quantity: A Fight for Sore Eyes

As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO a...

Marketing Is Dead [Podcast]

Learn from Kyle Lacy why we are experience makers and managers and why the only thing that makes us relevan...

Content Experience Hub | Uberflip

Is Your Marketing Strategy Ready for the Wild, Wild West? [Podcast]

Previous Article

Next Article

Is Your Marketing Strategy Ready for the Wild, Wild West? [Podcast]

Previous Article

Next Article

Other Content in This Stream

Sharpen your presentation skills with insights from Anil Dilawri, Managing Director of “Save it Like Sully,” a professional presentation and training company.

Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing.

Learn about alternative strategies in B2B marketing with David Cancel, founder and CEO at Drift. Understand the role of real time messaging in future communications and the benefits of making content.

Learn about the components of building strong partner relationships with Patience Yi, VP platform & developer ecosystem at Hootsuite.

Learn more about video strategy with Thad Peterson from Wistia

As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO at MarketingProfs, thinks not.

Learn from Kyle Lacy why we are experience makers and managers and why the only thing that makes us relevant are the experiences we provide. Live from UFX 2016.

Listen to Joanna Wiebe's presentation on why you should never be content with content from The Uberflip Experience.

Listen to Justin Gonzalez's session from The Uberflip Experience about selling content to the c-suite and finding your window into the strategy table.

We're not just competing with other companies for our customers' attention – we're competing with everything. Learn from Ron Tite, CEO of The Tite Group, on how we can thrive in today's economy.

Is visual content baked into your content strategy? If it's not, it should be. Learn more about visual content (+ user-generated content) from CrowdRiff's Head of Marketing, Amrita Chandra.

You don't have to go crazy when creating your content strategy – just go back to basics. Learn more about creating a winning strategy in this podcast episode with Kristina Halvorson of Brain Traffic.

Get insights straight from the c-suite. Learn CMO of MongoDB, Meagen Eisenberg's take on building a marketing team and what it entails being a CMO.

Learn about growth, PPC, CRO, and why you need to think critically about all the above in this episode with Tiffany daSilva.

We all know how important it is to frame our marketing around the buyer journey, but what happens if we organize our entire team based around it? Find out how Unbounce faired when they did just that.

Learn from Matt Heinz how marketers can use data to improve their content & the best ways to go about sourcing it.

Learn how to use data to improve your content and increase your conversions with Shanelle Mullin from ConversionXL.

What exactly is an email reputation manager and should you be managing your email's reputation? Find out this answer and more about everything email, content, podcasts, and even a bit about UFC.

Time to learn about all the things! Product, predictive scoring & analytics, and ABM (plus more) are all covered in this episode.

Learn about multiple different aspects of Stef Miller's career and experience with a strong focus on everything demand gen.