Is Your Marketing Strategy Ready for the Wild, Wild West? [Podcast]

November 1, 2016 Uberflip Hub

Lauren Goldstein

Couldn't make it to The Uberflip Experience this year? Fear not! We'll be publishing a few of the best sessions on the podcast. We have also created an encore experience to give you session summaries, slides, and videos from the event. 

Apps are the new ads. Email fatigue is on the rise. Instagram is outpacing Facebook. How do you make sense of it all and execute marketing strategies that drive results and align with your company’s goals? Learn this & more from Lauren Goldstein.

Listen on iTunes Listen on Overcast Listen on Soundcloud Listen on Stitcher

Guest bio: 

Lauren, Partner at Revelry Agency, is a 20+ year B2B marketing veteran who has seen the positive impact of brands who engage with customers in a way that is meaningful, educational and supportive of their business needs. She has partnered with some of the world’s most respected and innovative companies, including Adobe, American Express, GE, Google, and HP among many others. 

Episode breakdown: 

  • 4 characteristics of B2B buyer personas
  • Corraling around a shared view
  • Creating a common view
  • Aligning conversation and content
  • Mapping the experience
  • Aligning around shared metrics

Connect with Lauren:

Flip the Switch

Previous Article
Quality vs. Quantity: A Fight for Sore Eyes
Quality vs. Quantity: A Fight for Sore Eyes

As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO a...

Next Article
Marketing Is Dead [Podcast]
Marketing Is Dead [Podcast]

Learn from Kyle Lacy why we are experience makers and managers and why the only thing that makes us relevan...