Here is your new go-to resource for everything about influencer marketing. Learn from Lee Odden, TopRank Marketing’s CEO, about the ins and outs of influencer marketing. We discuss what it is, how to find your own influencers, and ways to utilize them.
Lee is the CEO of TopRank Marketing, a digital marketing agency focused on content marketing, influencer marketing, paid and organic search, and more. Lee writes for multiple online publications as a thought leader and is also the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.
What is influencer marketing?
The difference between influence and reach
“Everyone is influential about something.”
Insights into finding your ideal influencers
Creating a “lookalike audience” based on known influencers
Why you should work with influencers who are already creating content
What it means to be a “Brandividual”
“A true influencer is someone who inspires action”
The biggest mistakes people make when reaching out to influencers
Making it easy for influencers
Different areas to utilize influencers at your company
- Secrets of B2B Content Marketing Success with Influencers (Webinar)
- Little Bird
- Group High
- How to Improve Influencer Engagement? Avoid These 50 Fails
- The Sophisticated Marketer’s Guide to Content Marketing
- What You Need to Know About Content & Influencer Marketing. BONUS: Case Study
- An Influencer Marketing Intervention
- Think and Grow Rich
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