Marketing Heavyweight: Talking Email, Content, Podcasts… and UFC? [Podcast]

August 9, 2016 Uberflip Hub

Josh Nason

This week we enter the marketing ring with Josh Nason, an Email Reputation Manager at Dyn, who has had almost every job imaginable in the field. We take a deep dive into email, content, podcasts, and even talk a little bit about UFC.

Guest bio:

Josh Nason is an Email Reputation Manager for Dyn, an Internet Performance Management company based in Manchester, NH. Josh has been in email since 2007 and has worked on both the client side and the email service provider side of the business. He has worked primarily in marketing in both pro sports and tech for most of his career. He is also a senior editor & podcaster for WrestlingObserver.com, a paid content site focused on combat sports.

Episode breakdown:

Email marketing 101
Why having a giant email list isn’t always a good thing
How marketers can impact their deliverability
What is email reputation?
Adding value to transactional email sends
Standing out with your subject lines: how far should you go?
“You’re talking to other people, so act like it.”
How much content is too much content?
Best practices for starting your podcasting career
Standing out among market saturation
Is it too late for you to start a podcast?

Resources:

Anum Hussain's Flip the Switch episode
HubSpot's Inbound Conference
Josh Nason’s Punch Out [Podcast]
Switch by Chip and Dan Heath
Made to Stick by Chip and Dan Heath
Decisive: How to Make Better Choices in Life and Work by Chip and Dan Heath

Connect with Josh:

Twitter: @JoshNason or @Dyn
LinkedIn

Content Experience Hub | Uberflip

Marketing Heavyweight: Talking Email, Content, Podcasts… and UFC? [Podcast]

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