The Demand for Demand Gen: Everything from Tactics to Metrics [Podcast]
Stef Miller, Director of Marketing at Everwise, is a marketer who does it all – everything from UX to content to product. Today we touched upon multiple different aspects of her career and experience with a strong focus on everything demand gen.
Guest bio:
Stef is an experienced marketer currently working as the Director of Marketing for Everwise and is the co-founder of Thinktapp, a content-focused digital marketing agency. She has dabbled in multiple areas of marketing, from content to UX to product to demand gen and everything in between.
Episode breakdown:
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Understanding all aspects of marketing to become a better marketer
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How are CMOs adapting to the new landscape and to stay in touch with their teams
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Building out your marketing team: generalists vs. specialists
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Defining demand generation
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Simplifying the explanation of marketing to the executive team and the company
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Framework for generating more demand
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Reporting on key metrics – what to look at and what to do with it
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Cohort & multi-touch tracking – yay or nay?
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Interacting with sales teams at different sized companies
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Communicating the path of an inbound lead vs. an outbound lead
- Finding a marketing mentor for better professional growth
Resources:
Connect with Stef:
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Twitter: @supahstef