How Content Marketing Has Evolved: The Growing Importance of Experience [Podcast]

Marketers are becoming complacent with the marketing space and the tools they work with. Listen to this episode to hear Yoav Schwartz, Co-founder and CEO of Uberflip, explain the growing importance of content experience and marketing best  practices.

Guest bio: 

Yoav is CEO and co-founder of Uberflip, guiding the strategic vision and direction of the company, ensuring the user experience consistently delights customers. With over a decade of experience in product development and marketing, he knows what customers want and consistently delivers. Yoav is also a powerful speaker, advisor, and thought leader in the technology space.

Episode breakdown: 

• Evolution of the content marketing space

• Shift in hardships in content marketing

• How do marketers leverage their content the best way possible?

• Why content experience plays an important role in increasing engagement and lead generation

• The distinction between websites and content distribution

• Oversaturation of the marketing software industry as indicative of how complex marketing as a whole is

• Marketing stacks are important tools, but they must integrate together and correctly for maximum effectiveness

• The future of content marketing

• The role content marketing can have across the whole buyer journey

Resources:

• Scripted

• Marketing Technology Landscape Supergraphic by Scott Brinker

• Newscred

• Curata

• Buzzsumo

• Kapost

• DivvyHQ

• Uberflip

• Hootsuite

• Google Analytics

• Grade My Stack

Connect with Yoav:

• Twitter: @yostar
• Uberflip Twitter: @uberflip