How Content Marketing Has Evolved: The Growing Importance of Experience [Podcast]
Marketers are becoming complacent with the marketing space and the tools they work with. Listen to this episode to hear Yoav Schwartz, Co-founder and CEO of Uberflip, explain the growing importance of content experience and marketing best practices.
Guest bio:
Yoav is CEO and co-founder of Uberflip, guiding the strategic vision and direction of the company, ensuring the user experience consistently delights customers. With over a decade of experience in product development and marketing, he knows what customers want and consistently delivers. Yoav is also a powerful speaker, advisor, and thought leader in the technology space.
Episode breakdown:
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Evolution of the content marketing space
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Shift in hardships in content marketing
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How do marketers leverage their content the best way possible?
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Why content experience plays an important role in increasing engagement and lead generation
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The distinction between websites and content distribution
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Oversaturation of the marketing software industry as indicative of how complex marketing as a whole is
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Marketing stacks are important tools, but they must integrate together and correctly for maximum effectiveness
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The future of content marketing
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The role content marketing can have across the whole buyer journey
Resources:
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Marketing Technology Landscape Supergraphic by Scott Brinker
- Grade My Stack
Connect with Yoav: