How Content Marketing Has Evolved: The Growing Importance of Experience [Podcast]

June 21, 2016 Uberflip Hub

Yoav Schwartz FTS

Marketers are becoming complacent with the marketing space and the tools they work with. Listen to this episode to hear Yoav Schwartz, Co-founder and CEO of Uberflip, explain the growing importance of content experience and marketing best  practices.

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Guest bio: 

Yoav is CEO and co-founder of Uberflip, guiding the strategic vision and direction of the company, ensuring the user experience consistently delights customers. With over a decade of experience in product development and marketing, he knows what customers want and consistently delivers. Yoav is also a powerful speaker, advisor, and thought leader in the technology space.

Episode breakdown: 

  • Evolution of the content marketing space

  • Shift in hardships in content marketing

  • How do marketers leverage their content the best way possible?

  • Why content experience plays an important role in increasing engagement and lead generation

  • The distinction between websites and content distribution

  • Oversaturation of the marketing software industry as indicative of how complex marketing as a whole is

  • Marketing stacks are important tools, but they must integrate together and correctly for maximum effectiveness

  • The future of content marketing

  • The role content marketing can have across the whole buyer journey

Resources:

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