Content creation shouldn't just fall on your marketing team. Every employee has their own unique voice and input which makes for great, fresh content. This week, we spoke with Greg Ciotti about how he created a content culture at Help Scout.

Guest bio: 

Gregory Ciotti is a member of the marketing team at Help Scout, a customer support software which just so happens to have amazing content. Along with the Help Scout blog, Gregory has written for websites such as Entrepreneur.com and Huffington Post. You can check out his personal website to get weekly blog posts. 

Episode breakdown: 

• Creating a culture of content – why you need it and how to do it

• Steps towards championing content across the organization

• The importance of creating a style guide

• Team writing & getting a post “to the finish line”

• Finding motivators to get new authors & overcoming barriers

• Always be teaching

• Using email in B2B content marketing

• Broadening topics for your company’s blog

Resources:

• Help Scout Content

• The 25 Principles that Power Our Company Blog

• MailChimp Style Guide

• 72% people prefer to receive content through email

• Gary Provost, Make Every Word Count

Connect with Gregory:

• Twitter: @GregoryCiotti
• Help Scout blog