1+1= 3: Building Strong and Valuable Partner Relationships [Podcast]

January 3, 2017

Uberflip Hub

Learn about the components of building strong partner relationships with Patience Yi, VP, Platform & Developer Ecosystem at Hootsuite. Get insights into maintaining valuable partnerships as well as a glimpse into the future of social media.

Guest bio:

Patience Yi, VP of Platform & Developer Ecosystem at HootSuite, a social media marketing platform. She is responsible for strategic alliances and managing programs for their 3rd-party developer programs. Patience has an insanely diverse background with experience in B2B, B2C, agency, channels, and more.

Episode breakdown:

How do you think your different experiences have made you better at what you do?
My entrepreneurship mentality has played a key part in pushing me to try new things, experience new cultures and gain experience across industries.
What does it take to build a good strategic partnership?
1) Know your business cold 2) Know your partner’s business cold 3) Create something better than you could have done on your own
1+1= 3 In other words, if you don’t understand the first two problems, you won’t understand the last one.
What are some challenges you have faced?
The importance of saying NO to some partnerships and for marketers to realize that they can’t do everything
Strategic partnerships are often motivated by the need for brand awareness and more value for customers, rather than revenue driven.
Key insights into setting up developer ecosystems properly in a way that it can scale.
Think about the developer first, customer second and you last
Remember that no one person owns a partnership. It flows through the entire organization.
The future of social media?
Social media is such an integral part of our life, that we almost don’t need to talk about it anymore.
Businesses will be more focused on communication platforms as a whole and automated responses.