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How to Build Better Content, Faster [Podcast]

Flip the Switch

Great content converts. But how do you create it fast enough to keep your audience engaged without skimping on quality?

In this episode of Flip the Switch, Mathew Sweezey, Principle of Marketing Insights at Salesforce and author of Marketing Automation for Dummies, shares how to create a process to help build better content, faster. Learn how an agile workflow can help create a meaningful content journey.

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Guest bio:

Mathew is the Principal of Marketing Insights at, and recently wrote “Marketing Automation for Dummies”, which was published by Wiley. Over the years, he's worked on some of the most forward-thinking direct mail campaigns, changed the way the world's largest brands use email, and been able to share and learn from some of the brightest minds in business.

Episode breakdown:

  • The shift in content production to quality over quantity
  • Why writing great content isn't enough
  • How to break through all of the "noise"
  • How to execute an agile marketing process
  • Tips for talking to your customers about your content
  • How to look at the new buyer journey
  • Creating dynamically responsive journeys
  • 3 basics to micro-moments


Connect with Mathew:

Flip the Switch