Sustainable Growth Through Killer Brand, Content, and Customer Experiences [Podcast]

April 12, 2016 Uberflip Hub

Sustainable growth marketing podcast

When it comes to growth, there's no one-size-fits-all strategy. Learn from Sujan Patel, co-founder of Content Marketer and, as we discuss how key parts of branding, content, and customer experiences can lead to sustainable, long-term growth. 

Listen on iTunes Listen on Stitcher

Guest bio: 

Sujan Patel is the co-founder of Content Marketer &, tools to help you scale and automate your social media and content marketing efforts. Sujan has over 12 years of Internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

Episode breakdown: 

  • Growth framework: there’s no one-size-fits-all strategy

  • Expanding the post-customer experience for referrals & advocacy

  • Why you shouldn’t immediately act on an idea

  • “If you’re trying to build sustainable growth, you need to build sustainable channels.”

  • Quick wins won’t help a young company trying to grow in the long run

  • Long-term growth comes from:

    • Being a thought leader

    • Creating a solution that gives customers a great experience

    • “Giving a crap” about your customers – they’re not just a transaction

  • Sales & Success can be your best marketing channels

  • The interplay between brand and driving growth

  • Content marketing ≠ content writing

  • Content without context makes or breaks a marketing strategy

  • Treat your content marketing like it’s its own company

  • The “T-Shaped” Marketer & areas that marketers are weak


Connect with Sujan:

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