Sustainable Growth Through Killer Brand, Content, and Customer Experiences [Podcast]

April 12, 2016 Uberflip Hub

Sustainable growth marketing podcast

When it comes to growth, there's no one-size-fits-all strategy. Learn from Sujan Patel, co-founder of Content Marketer and Narrow.io, as we discuss how key parts of branding, content, and customer experiences can lead to sustainable, long-term growth. 

Listen on iTunes Listen on Overcast Listen on Soundcloud Listen on Stitcher

Guest bio: 

Sujan Patel is the co-founder of Content Marketer & Narrow.io, tools to help you scale and automate your social media and content marketing efforts. Sujan has over 12 years of Internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

Episode breakdown: 

  • Growth framework: there’s no one-size-fits-all strategy

  • Expanding the post-customer experience for referrals & advocacy

  • Why you shouldn’t immediately act on an idea

  • “If you’re trying to build sustainable growth, you need to build sustainable channels.”

  • Quick wins won’t help a young company trying to grow in the long run

  • Long-term growth comes from:

    • Being a thought leader

    • Creating a solution that gives customers a great experience

    • “Giving a crap” about your customers – they’re not just a transaction

  • Sales & Success can be your best marketing channels

  • The interplay between brand and driving growth

  • Content marketing ≠ content writing

  • Content without context makes or breaks a marketing strategy

  • Treat your content marketing like it’s its own company

  • The “T-Shaped” Marketer & areas that marketers are weak

Resources:

Connect with Sujan:

Flip the Switch

Previous Article
WTF is ABM? How to Do Account-Based Marketing [Podcast]
WTF is ABM? How to Do Account-Based Marketing [Podcast]

If you're in marketing, you've most likely heard about account-based marketing, especially recently as it's...

Next Article
Say This, Not That: Why Positioning Matters and How to Do It [Podcast]
Say This, Not That: Why Positioning Matters and How to Do It [Podcast]

How you position your brand or company can be an integral piece in how fast it grows. Find out just how pos...