Celebrate the Customer: How to Create Better B2B Experiences Through Content & Social [Podcast]

March 29, 2016 Uberflip Hub

Sonia Simone quote: "How it was said was just as important as what we were saying."

B2B marketing doesn’t have to be dull. We are all still speaking to other people, after all. This week, join us and Sonia Simone, CCO at Rainmaker Digital (Copyblogger), as we discuss creating content and better experiences through B2B marketing.

Listen on iTunes Listen on Overcast Listen on Soundcloud Listen on Stitcher

Guest bio: 

Sonia is the Chief Content Officer at Rainmaker Digital (Copyblogger) where her goal is to create remarkable and meaningful relationships with customers through content. Having been involved in web-based businesses for over 20 years, Sonia knows her way around creating effective copy and content. She'll even share her secrets to content success with you in Copyblogger's content education series or on her podcast,  Confessions of a Pink-Haired Marketer.

Episode breakdown: 

  • What exactly is a Chief Content Officer

    • Chief Content Officer is the custodian – focuses on quality, integrity, brand throughout whole organization

  • Celebrating the customer and her experiences

    • Common missteps & tips for bettering it

    • “Content today, the web today, the social web today – it’s an environment that’s high emotion and low formality.”

  • What to look for when hiring content creator

  • Copy & content… what’s the difference

  • Sourcing ideas for podcasts & content

  • Idea capture tools - index cards or an actual software

  • Key learnings from deleting Facebook & turning off comments

  • Don’t be afraid to experiment with different tactics & creating chaos

  • The importance & pitfalls of social

  • Social’s place in B2B marketing

  • Use social creatively – keep it human

Resources:

Connect with Sonia:

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