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How Better Writing Can Build A Brand: We Have the Ann-swers (From Ann Handley) [Podcast]

Ann Handley FTS

Learn from "Everybody Writes" author and MarketingProfs CCO, Ann Handley, about how branding and good writing can lead to B2B marketing success. Listen in as we discuss finding a brand voice, writing best practices, and why procrastination isn't so bad.

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Guest bio: 

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer. 

Episode breakdown: 

  • A good writer always has the needs of the audience in mind

  • How to become empathetic towards your audience

  • Creating informative/educational content without being condescending

  • Steps for doing a content “gut check” before publishing

  • Proofreading vs. editing – they’re not the same!

  • Why fixing grammar is easier than fixing bad writing

  • Procrastination: not so bad?

  • The creation of the Chief Content Officer

  • Developing your brand voice: B2B vs. B2C

  • Tips for becoming a writer

Resources:

Connect with Ann:

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