Learn from "Everybody Writes" author and MarketingProfs CCO, Ann Handley, about how branding and good writing can lead to B2B marketing success. Listen in as we discuss finding a brand voice, writing best practices, and why procrastination isn't so bad.

Guest bio: 

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer. 

Episode breakdown: 

• A good writer always has the needs of the audience in mind

• How to become empathetic towards your audience

• Creating informative/educational content without being condescending

• Steps for doing a content “gut check” before publishing

• Proofreading vs. editing – they’re not the same!

• Why fixing grammar is easier than fixing bad writing

• Procrastination: not so bad?

• The creation of the Chief Content Officer

• Developing your brand voice: B2B vs. B2C

• Tips for becoming a writer

Resources:

• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content 

• Grammarly

• Hemingway App

• A16Z

• Adam Grant

• Seth Godin’s Linchpin: Are You Indispensable?

• Ann & Uberflip Webinar: From 'Good Enough' to 'Can’t Get Enough': How to Consistently Create Content Your Audience Loves

• Uberflip Style Guide

• Emma Email Style Guide

• Doug Kessler, Mastering Tone of Voice in B2B content marketing

• Rev.com

• CastingWords

• Psychoanalysis: The Impossible Profession

Connect with Ann:

• AnnHandley.com

• MarketingProfs

• MarketingProfs Twitter