Learn from "Everybody Writes" author and MarketingProfs CCO, Ann Handley, about how branding and good writing can lead to B2B marketing success. Listen in as we discuss finding a brand voice, writing best practices, and why procrastination isn't so bad.
Guest bio:
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.
Episode breakdown:
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A good writer always has the needs of the audience in mind
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How to become empathetic towards your audience
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Creating informative/educational content without being condescending
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Steps for doing a content “gut check” before publishing
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Proofreading vs. editing – they’re not the same!
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Why fixing grammar is easier than fixing bad writing
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Procrastination: not so bad?
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The creation of the Chief Content Officer
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Developing your brand voice: B2B vs. B2C
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Tips for becoming a writer
Resources:
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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Seth Godin’s Linchpin: Are You Indispensable?
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Ann & Uberflip Webinar: From 'Good Enough' to 'Can’t Get Enough': How to Consistently Create Content Your Audience Loves
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Doug Kessler, Mastering Tone of Voice in B2B content marketing
- Psychoanalysis: The Impossible Profession
Connect with Ann: