If there’s a marketing technology that’s been rapidly growing over the past couple of years, it’s definitely marketing automation. According to VentureBeat, the adoption of these tools has increased by 50% year over year since 2010, and is expected to keep rising at that same rate at least until 2015.
With automation, brands are able to target more and more prospects, generate better leads, and increase conversion rates. But which tools have become most popular? How are they being leveraged? What value do users see in different tools? How much more is the automation market expected to grow? Check out the slides below.
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