We're excited to share that today we announced a Demandbase app within Uberflip’s CEP that will enable marketers to dynamically personalize content destinations for ABM programs at scale! As successful ABM efforts rely on delivering a single, unified message to one account at a time, adopting technologies that personalize the content and experience at scale is top-of-mind for marketers.
“One of the biggest challenges with creating ABM campaigns at scale is the content,” said Yoav Schwartz, chief executive officer, Uberflip. “Whether you’re lucky enough to have a team of writers to create new content for ABM or not, an amazing way to deliver personalized content is by curating a collection for the intended audience. With the Uberflip and Demandbase app, marketers can build ABM destinations in minutes by selecting content from their library and packaging it into a personalized experience for target accounts.”
A recent survey of B2B marketers showed while creating content by account segment is one of the most effective strategies for engaging target accounts in an ABM strategy, it’s also one of the most difficult to scale. 42% of B2B marketers surveyed said that creating content mapped to account segments was a top priority, but 41% said there were perceived barriers to doing so. B2B marketers are focused on delivering a personalized buying experience and with that the ability to provide highly relevant content at the right time.
With the Uberflip and Demandbase app, you can:
Dynamically combine visitor, intent and account data to personalize the destination
Filter the destination to only show content that’s relevant to each account
Surface personalized messaging for each account
Swap in prospects’ logos to brand the experience to each account
All of these abilities combined allow marketers to more effectively nurture leads, close deals and convert their target accounts into revenue.
"ABM strategies have evolved tremendously over the past few years; it's not a one-size-fits-all approach. As B2B marketers continue to deploy complex campaigns, they need a solution to create personalized content that addresses the needs of their customers," said Peter Isaacson, chief marketing officer, Demandbase. "Through our strategic integration with Uberflip, B2B marketers can create personalized experiences for their ABM campaigns at scale that dynamically update in real-time. The new app presents marketers with a more agile solution without having to sacrifice quality."