Predictive Analytics: A Content Marketer's Secret Weapon

June 1, 2016 Hana Abaza

What if you could produce content that hit the mark every single time?

Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

You will learn:

  • Why content marketing and predictive analytics go hand-in-hand
  • How to drive more value from content using effective targeting and segmentation from predictive analytics
  • How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Twitter More Content by Hana Abaza
Previous Article
I’m Sorry, Content Marketers, But Your CMS Won’t Cut It
I’m Sorry, Content Marketers, But Your CMS Won’t Cut It

Putting your content in a sub-par experience is like making James Bond drive a Toyota Prius. Learn why your...

Next Flipbook
The Ultimate Guide to Content Experience
The Ultimate Guide to Content Experience

Learn why great content needs a remarkable experience to reach its full potential.