Your most trustworthy content isn't an infographic, or a case study, or even a white paper. In fact, your organization isn't producing it at all.
It's your User Reviews —the good word of your existing customer base. If you could amplify the voice of your happiest customers, you can significantly shorten the buyer journey from marketing to sales and essentially get your customers to sell your product for you.
In this presentation, Vinay Bhagat, CEO at TrustRadius, discusses how to leverage the power of user reviews in your content marketing mix.