Marketing Automation Hacks 2016: Marketo

March 3, 2016 Hana Abaza

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If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.

You will learn:

How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
How to take your personalized campaigns across all channels including social (using AdBridge) and your website (using Website Personalization)

Learn how Uberflip integrates with Marketo to boost engagement, fuel demand gen, and increase your marketing ROI. Request a free trial today!

About the Author

Hana is the Head of Marketing at Shopify Plus.
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