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Marketing Automation Hacks 2016: MailChimp

If you’re already using MailChimp, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

In this presentation, MailChimp Client Success Managers Abby Trott and Jocelyn Hardy reveal various hacks for improving your email marketing results using MailChimp.

You will learn:

  • A comprehensive overview of MailChimp's functionality
  • Quick, actionable tips on how to set up a new workflow, track customer interactions on your website, etc.
  • Real examples of how businesses are leveraging MailChimp for maximum growth

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About the Author

As a Sr. Customer Success Coach at Uberflip, Jason is focused on helping marketers create amazing content experiences to drive engagement and generate leads.