Why Demographics Are Not Meaningful Audience Insights [Podcast]

March 5, 2018 Randy Frisch

 

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

Special Thanks to Our Sponsors:

In This Episode:

  • How to find relevant audience insights
  • Why data can teach you more about your customers than the customers themselves
  • How the film industry uses data to determine who will should star in a particular movie or show
  • Why demographics no longer matter for audience segmentation

Quotes from This Episode

“Pay attention to non-demographic things.” — @phil_renaud

"Don't build an advertisement around something that is a person’s fear." — @phil_renaud

Resources:

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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