What You Need to Know About Account-Based Marketing

October 20, 2016 Victoria Hoffman
Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization. It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action. In this presentation, we share the key elements you need to succeed with your ABM strategy.

About the Author

Victoria Hoffman

Victoria is the Content Specialist at Docebo.

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