How University of Arizona is Using Audience Segmentation to Optimize Engagement [Podcast]

February 19, 2018 Randy Frisch

 

Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.

Special Thanks to Our Sponsors:

In This Episode:

  • Why audience segmentation is important when marketing to a wide range of demographics
  • How the University of Arizona optimizes email for communicating with students
  • How marketing with higher education can differ from other “worlds” of marketing

Quotes From This Episode

“We’re going through a very productive strategic planning process with audience segmentation research, so we can actually understand our students, their parents, our faculty, and the community, and how they want to communicate with us.” —  desertpanda13

“What we really want to do is not drive the culture or events down the throats of students via email, because they want to consume that content in more of a natural form in social media.” — desertpanda13

Resources:

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About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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