How to Revive Your Database and Content to Thrive in the Engagement Economy

February 13, 2018
A clean database is key to knowing your audience and properly segmenting prospects. Without the right content, your campaigns and nurture programs could fall flat inside the engagement economy.
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How University of Arizona is Using Audience Segmentation to Optimize Engagement [Podcast]
How University of Arizona is Using Audience Segmentation to Optimize Engagement [Podcast]

Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at Uni...

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Branching Out: Moving From B2B Marketing Campaigns to Programs
Branching Out: Moving From B2B Marketing Campaigns to Programs

In this guest blog article, the author asserts that we should move from short-lived B2B marketing campaigns...

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