Account-based marketing is all the rage right now! Whether you're new to ABM or a seasoned user of the tactic, there are probably a few tricks you can learn from other marketers — in fact, our most recent Flip the Switch podcast with Sangram Vajre, Co-founder and CMO at Terminus, is all about ABM.
This week's #ContentRoundup includes the latest account-based marketing news, tips, tricks, and hacks.
ABM isn't new, but its recent rise in popularity is capturing the attention of B2B marketers looking for innovative ways to improve marketing and sales performance. Business 2 Community explains the concept and characteristics of account-based marketing, as well as provides a nifty list of steps for implementing ABM.
Based on the clear benefits, it’s no surprise that ABM is the latest marketing trend to capture the interest and imagination of B2B marketers. In this post, Optimizely covers the nuts and bolts of ABM, explains what benefits you can expect, and shows what the tactics of ABM look like in the context of your digital experience strategy.
For years, B2B marketing teams struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now, it’s time to flip that funnel on its head with account-based marketing. Read more from Terminus.
What's the difference between account-based marketing and account-based everything? Find out from Heinz Marketing.
As marketers, we spend a lot of our time and resources on lead generation. But unfortunately, the leads we generate don’t always translate into revenue. In fact, 50% of marketing-generated leads are never followed up on by Sales (Miller Pierce). Learn how to improve your lead quality from DemandBase.