A New Model For Prospect Scoring: Separating Activity & Engagement

May 25, 2017
Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help.
Previous Video
A New Model For Prospect Scoring: Separating Activity and Engagement
A New Model For Prospect Scoring: Separating Activity and Engagement

Next Presentation
How to squeeze more demand gen, sales enablement & ABM juice out of your marketing content
How to squeeze more demand gen, sales enablement & ABM juice out of your marketing content

Presented by Matt Davis, Director of Content & Digital Marketing at Allocadia, at SiriusDecisions Summit 2017.

Find out how to 7x your conversion rate in The Content Experience Report

Get the Report