A Lead Is a Seed

February 3, 2016 Yoav Schwartz

A lead is a seed

Full disclosure: I am neither a domain expert in sales nor gardening, but the parallels between growing a flower in the earth and acquiring a customer are inescapable to me.

Here are my thoughts on all of their similarities.

A lead is a seed

To grow a flower, step 1 is to grab a seed and stick it in some dirt.

To acquire a customer, step 1 is to grab a lead and stick it in a CRM.

A lead is a seed and CRM is the earth.

Your next step in growing a flower requires continuous water (and nutrients) on some sort of schedule.

Similarly, your next step in acquiring a customer requires continuous outreach – email, phone – on some sort of schedule.

A lead is a seed and nurturing is water

If you don’t water your seed, it will wither and die (unless, of course, it’s a cactus).

If you fail to get through to your lead (not just successfully connecting with them, but getting them to engage with you), over time, you’ll likely end up marking them as dead (unless, of course, they were going to buy anyway).

A lead is a seed and a layup is a cactus

If you continuously nurture your seed, and the environment is right, it will sprout and start to grow.

If you continuously nurture your lead, and the opportunity is right, it will respond and your relationship will start to grow.

A lead is a seed and an opportunity is a sprout

If you continue to take care of your sprout it will eventually bloom with a flower.

If you continue to offer value to your opportunity it will eventually bloom into a customer.

A lead is a seed and customers are flowers

The best seeds come from other flowers. 

The best leads come from other customers.

A lead is a seed and customers are cross-pollinating bees

I hope you enjoyed my poetic rambling. May your wallets be as green as your thumbs!

Make this whole process easier by choosing the right content marketing software. Check out my latest webinar to learn how to evaluate the best one!

About the Author

Yoav Schwartz

Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.

Follow on Google Plus Follow on Twitter More Content by Yoav Schwartz
Previous Video
How to Engage, Generate, and Qualify More Leads Using Interactive Content
How to Engage, Generate, and Qualify More Leads Using Interactive Content

In this presentation, Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico explore the strate...

Next Article
The Ultimate Marketing Automation Glossary [Infographic]
The Ultimate Marketing Automation Glossary [Infographic]

Sort your way through the marketing automation jargon by getting to know the marketing automation terms ass...

Find out how to 7x your conversion rate in The Content Experience Report

Get the Report