When Should You Gate Your B2B Content? [Flowchart]

Gating your premium B2B content is one of the best ways to generate leads. Gated content is anything behind a form or call-to-action that requires information from the user. It refers to any content that requires people to give personal data (like an email address) in order to see, read, or interact with the content. The decision whether or not to gate your content is entirely based on your organization’s goals. However, when you’re not entirely sure whether a piece of content should be gated, this flowchart will help guide your decision.

About the Author

Uberflip Team

This post was brought to you by the Uberflip team.

Follow on Twitter More Content by Uberflip Team
Previous Article
The 2016 B2B Marketing Trends Forecast [Infographic]
The 2016 B2B Marketing Trends Forecast [Infographic]

Will 2016 prove to be clear skies or stormy conditions for B2B marketers? Take a look at this infographic t...

Next Article
Sales & Marketing Alignment: Why "SMarketing" Matters [Infographic]
Sales & Marketing Alignment: Why "SMarketing" Matters [Infographic]

Sales and Marketing have the same goal: To generate more revenue. So why is it so difficult for these two t...