Marketing automation has become one of the hottest trends for companies. Once reserved for organizations with big budgets and very technically skilled marketers, this technology is now expanding faster than ever — 50% annual growth since 2011 — and reaching all kinds of organizations.
With automation, brands are able to target more and more prospects, generate better leads, and increase conversion rates. But which tools have become more popular? How are these being used? How much more is the automation market expected to grow? Check out our latest infographic for a rundown.
Tweet the facts:
50% of companies that use marketing automation use more than one tool - Tweet it
50%+ of those using marketing automation use HubSpot, Marketo, Eloqua and Infusionsoft - Tweet it
Marketing automation platform users see 53% higher conversion rates - Tweet it
Revenues for B2B marketing automation systems reached $750 million in 2013 - Tweet it
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About the Author
José Antonio Sánchez is Director of Marketing at Limelight Platform.Follow on Google Plus Follow on Twitter More Content by José Antonio Sánchez