Owned by Trimble Inc., an entrepreneurial company focused on leveraging technology to change the way
the world works, SketchUp is the most popular 3D modeling and design tool in the world. It's both
intuitive and powerful for professionals and creatives of all kinds.
Cara Bell, Content Marketing Manager
Experience Goals
Our goal was to capture leads and nurture them with persona-specific content in an
effort to convert them to a trial or purchase.
Demand Generation
