Poll Results: What are you planning to change
in your strategy in the 2H of the year?
● SJ - create personalized omnichannel digital
experiences
● We will have a heavy emphasis on branding in
2H
● AM - adding direct mail to our ABM programs
● AH - Focus on Customer Retention
● Really leaning in to customer experience
marketing
● TH, scaling up, being more data driven
● Jodi - standing up ABM pilot ahead of
2022 planning
● More focus on boutique 1:1 for Fortune
500 accounts
● More focus on ABM
● More omni channel marketing for
campaigns
● Content journeys by product
