Ebooks - 2

CAB Polls June 15th, 2021

Issue link: https://hub.uberflip.com/i/1384151

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Poll Results: What are you planning to change in your strategy in the 2H of the year? ● Fully ramp up Uberflip! ● In person events again ● Super targets abx ● Digital brand ● Focus more on lead gen with our content. ● Focus on customer and partner marketing instead of just "new business" ● Better use of data to drive asset creation (particularly with ABM campaign s) ● Streamlining campaigns to 1 or 2 major themes instead of multiple ● PPC and social advertising budget ● Event strategy ● Switching from marketing to accounts to account based marketing. ● Rushing back to in-person. Doubling down on video. ● Back to in person events ● In person events are happening again! So it's time! ● Just getting data for the first time, so the data will guide us on 2H changes but not there yet!

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