Without clear alignment between content and segments, some assets were
missing from critical locations, other assets were incorrectly placed, and
in general, reporting content topics was cumbersome. There was
operational lag with how content was deployed.
Case Study: Cradlepoint
The
Opportunity
The Solution
1
UES helped Cradlepoint segment their audiences by Buying Stage,
Industry, Segment, Use Case and Intent Topic.
2
Audit all content to highlight top performing assets that could align
with these segmentation buckets.
3
We assigned 2,386 tags (previously only 97 were assigned) to 300
items. Enhanced searchability and reporting.
4
Configured Smart Filters to drive operational efficiency, moving
content around the hub with single clicks while reducing any manual
effort.
