Engaging Buyers on a Journey
Account Targeting (ABM) Opportunities Contact Targeting Opportunities
1. Lead generation
2. Softening the ground for
Sales/RFP
3. Building brand visibility
1. Deal acceleration
2. Educating buying committee
3. Cross-sell & upsell
Expansion Adoption Renewal Interest Consideration
Need /
Problem
Identification Awareness
Retargeting (Unknown contacts)
Account Targeting
(Unknown contacts)
Purchase
Contact Targeting (Known contacts)
