If you’re already using HubSpot, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Mike Lieberman, CEO and Chief Inbound Scientist at Square 2 Marketing (a HubSpot Diamond Partner Agency), reveals various hacks for getting better results out of your HubSpot software.
You will learn:
- How to implement an effective strategy before introducing marketing automation tactics
- Why and how you should think about your marketing processes before marketing automation
- How to apply agile marketing tactics using HubSpot