Batman and Robin, Abbott and Costello, Tango and Cash, Ketchup and Mustard… the list of dynamic duos is endless. Whether they’re do gooders, evildoers or just doers, it’s clear that two heads are almost always better than one.
The same applies to the tools in our marketing arsenal. While being a marketer has never been more exciting than it is right now, it has also never been more challenging. We have tools and dashboards and applications that help “simplify” the process, but at the same time there is so much to choose from!
One of the criteria we use when deciding which platform or tool to go with is to see how it fits within our existing marketing ecosystem. Before adding a new tool to the mix, we also need to determine how it will affect our existing process. Much to the delight of marketers everywhere, many popular marketing solutions out there work together, often resulting in a more synergistic outcome.
In short, if you have the right combination of tools, then 1 + 1 = 10.
But before we get into some of these high-value combos, let’s take a look at what a well-rounded marketing engine needs first in order to maximize performance.
What you need to power your marketing engine
As I mentioned above, there are many (maybe too many) marketing tools out there. Some of them are laser focused on one or two functions while others are broader, claiming to do everything short of delivering coffee and a donut each morning. Regardless, no one tool does everything and in some cases, depending on the size of your company, you might need tools that overlap in functionality for different departments.
In general, here are the areas you should have covered, some of which can definitely be covered by the same tool:
- Marketing Automation
- Website Analytics
- Social Media Management
- SEO & Keyword Analysis
- CRM Software
Once you’ve got the basics covered, then you need to look at needs that are specific to you and your overall marketing strategy. For example, if you host a lot of webinars, you may want to consider Go-To-Webinar. If you have a growing sales team that needs more insights, then perhaps Signals is the tool for you.
Bottom line: take the time to assess your needs and functions and pick the tools that fill any gaps your existing marketing software may have.
Marketing tool duos that work better together
Now that we know what we need to power our marketing engines, let’s take a look at some marketing tools that, when combined, can kick it into high gear.
Unbounce & Mouseflow
Unbounce, the landing page builder that’s built for marketers, does a fantastic job giving us the tools we need to quickly create, test and optimize landing pages on the fly. Pair that with Mouseflow, which gives you live click tracking and website analytics, and you’ve suddenly got way more insight into how people are actually interacting with your landing page.
While each of these tools are powerful on their own, by combining them you tap into their true potential so that the whole is greater than the sum of its parts. Alone, Unbounce doesn’t give you the same insights you’ll get with Mouseflow. And without Unbounce, Mouseflow has great insights, but little action. Pair them together and you’ll quickly see the benefit of combining your landing page builder directly with your with click-tracking software.
Vidyard & HootSuite
Video marketing platform, Vidyard, not only hosts your videos but also shows you detailed metrics about how people interact with them and allows you to add call-to-actions so you can drive business growth through your video marketing.
In addition to pushing that data into your marketing automation platform and CRM, they also integrate with social media management system HootSuite. Through this integration, you can view, upload and share videos directly from your HootSuite dashboard, linking your social media promotions and video analytics together. In the end, you have a much easier (read: time-saving) process for sharing your video content and will have a much better understanding of your overall video metrics.
This is another perfect example of two tools working better together, not only providing more insights but also helping you streamline your process.
Uberflip & HubSpot
If you’re reading this post you’re probably a HubSpot customer or at the very least a HubSpot enthusiast. I don’t blame you, we’re huge fans of HubSpot ourselves, which is why this next dynamic duo is so exciting – Uberflip and HubSpot.
If you’re unfamiliar with Uberflip, it’s a content marketing platform that gives you the ability to centralize all of your existing content (including blogs, social media, video, eBooks, etc.) into one tailored experience called a content hub. In your Uberflip Hub, you’ll have the tools you need to generate more leads with your content.
With the Uberflip-HubSpot partnership, you’re able to turn content into contacts, feeding engagement data and contact information via Uberflip CTAs directly into HubSpot. You’ll be able to identify top-performing and high converting content immediately. Simply put, if HubSpot is where you score your leads, Uberflip is where you score your content.
The goal of this partnership is to give our shared customers the insights they need to make better decisions while at the same time providing the tools to take action on those insights. At the end of the day, it’s about driving business growth – and this is one dynamic duo that will result in a bigger bang for your proverbial buck.
What other dynamic marketing duos work well for you?