The Power of Personalized Content in Healthcare

April 10, 2019

Personalized content has become a standard feature in offering a better, more satisfying user experience. Brands like Facebook, Amazon, and Spotify have been using personalization for years and consumers have now come to expect their content needs will be anticipated and met.

This idea of personalization is even more significant and in greater demand within the healthcare industry. According to a study by Gravitate Design, 86% of patients conduct a health-related search before booking a doctor’s appointment. As these patients research, potentially under a great deal of stress, they have to quickly find the answers they need–wherever they are in their patient journey.

This presentation explores how you can offer the same one-to-one connection in healthcare marketing that will result in a greater return on your investment.

Previous Article
The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps
The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

As marketers attempt to create personalized experiences for their prospects and target accounts, they'll ne...

Next Video
The Power of Personalized Content in Healthcare
The Power of Personalized Content in Healthcare

This webinar explores how you can create personalized content experiences in healthcare marketing that will...

×

Curious how Uberflip would work for your healthcare company?

First Name
Last Name
Phone Number
Company
Job Title
Are you a marketing agency?
I agree to receive marketing emails from Uberflip.
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!