Finding Courage in Healthcare Messaging

April 2, 2019

Messaging in healthcare is all about humanity, but many companies miss the mark by not appealing to consumers’ emotions, which limits engagement and stunts campaign performance. In this interview, we’re joined by Theo Romeo, Creative Director at Intelligent Demand, to unpack the state of content marketing in the healthcare industry. In this video, listen to what he has to say, or read the highlights from the interview's transcript.

About Theo Romeo:

Theo oversees Intelligent Demand’s Creative Department and works with other practice areas to architect integrated campaign messaging and content strategies. Theo is routinely demanding to know more about prospects’ pain points, your unique value proposition, and the best way to address both in your campaign’s messaging architecture. He has created the messaging strategy and executed copy on more than a handful of award-winning integrated demand generation programs. 

When Theo’s not drawing funnels on whiteboards or rolling his eyes at the myriad ineffective marketing emails he receives daily, he’s making classy moonshine and singing songs about his dogs to his dogs. 

About Intelligent Demand:

Intelligent Demand (ID) is a full service revenue agency that helps our clients find, keep and grow relationships with their ideal customers. We give our clients the capabilities they need to expertly connect marketing budgets to measurable business impact, and permanently transform how they grow revenue. Learn more at intelligentdemand.com

 

Previous Article
Interview Highlights: Finding Courage in Healthcare Marketing
Interview Highlights: Finding Courage in Healthcare Marketing

Next Article
The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps
The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

As marketers attempt to create personalized experiences for their prospects and target accounts, they'll ne...

×

Curious how Uberflip would work for your healthcare company?

First Name
Last Name
Phone Number
Company
Country
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!