Visual content isn't only about creating infographics. Head of Marketing at CrowdRiff, Amrita Chandra, shares ways to create a visual content strategy and even how to get user generated content (visual or otherwise).

Guest bio: 

Amrita has been the head of marketing at multiple startups since 2000. During this time, she has developed domain expertise in positioning and strategy, demand generation, inbound marketing, and customer/community marketing as well as soft skills around structuring and managing teams, managing department budgets, hiring and nurturing talent. She currently runs marketing at CrowdRiff, where she has become a thought leader in the visual content space. 

Episode breakdown: 

• The role of visual content for brands

• Photo stories vs. written stories

• Defining your visual brand identity

• Where design sits: structuring your organization

• User-generated content tips

• Creating content at events

• Building visual content into your overall content strategy

• Types of stories that lend themselves to visual content

Resources:

• Canva

• Shopify visual voice blog

• Peter Merholz

• Creating Customer Evangelists

​Connect with Amrita:

• Twitter: @amritachandra

• CrowdRiff.com

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