A Picture is Worth 1000 Words: How to Create a Visual Content Strategy [Podcast]
Visual content isn't only about creating infographics. Head of Marketing at CrowdRiff, Amrita Chandra, shares ways to create a visual content strategy and even how to get user generated content (visual or otherwise).
Guest bio:
Amrita has been the head of marketing at multiple startups since 2000. During this time, she has developed domain expertise in positioning and strategy, demand generation, inbound marketing, and customer/community marketing as well as soft skills around structuring and managing teams, managing department budgets, hiring and nurturing talent. She currently runs marketing at CrowdRiff, where she has become a thought leader in the visual content space.
Episode breakdown:
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The role of visual content for brands
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Photo stories vs. written stories
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Defining your visual brand identity
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Where design sits: structuring your organization
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User-generated content tips
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Creating content at events
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Building visual content into your overall content strategy
- Types of stories that lend themselves to visual content
Resources:
Connect with Amrita:
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Twitter: @amritachandra
- CrowdRiff.com