A Picture is Worth 1000 Words: How to Create a Visual Content Strategy [Podcast]

September 27, 2016 Uberflip Hub

Amrita Chandra

Visual content isn't only about creating infographics. Head of Marketing at CrowdRiff, Amrita Chandra, shares ways to create a visual content strategy and even how to get user generated content (visual or otherwise).

Guest bio:

Amrita has been the head of marketing at multiple startups since 2000. During this time, she has developed domain expertise in positioning and strategy, demand generation, inbound marketing, and customer/community marketing as well as soft skills around structuring and managing teams, managing department budgets, hiring and nurturing talent. She currently runs marketing at CrowdRiff, where she has become a thought leader in the visual content space.

Episode breakdown:

The role of visual content for brands
Photo stories vs. written stories
Defining your visual brand identity
Where design sits: structuring your organization
User-generated content tips
Creating content at events
Building visual content into your overall content strategy
Types of stories that lend themselves to visual content

Resources:

Connect with Amrita:

Twitter: @amritachandra
CrowdRiff.com

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A Picture is Worth 1000 Words: How to Create a Visual Content Strategy [Podcast]

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