The relationship between sales and marketing can be tricky. Luckily, we were able to speak with our Sales Operations Manager, Ericka York, to help pull back the curtain on how the sales team operates to get a step closer to SMarketing happiness. 

Guest bio: 

Ericka York is passionate about enabling high growth sales teams. She is currently Sales Operations Manager at Uberflip, a platform for marketers to create, manage, and optimize content experiences at every stage of the buyer journey. In this role, Ericka is responsible for managing and optimizing the tools, systems, processes, training, and support functions that are essential to the sales team's productivity.

​Episode breakdown: 

• The ubiquitous “fight” between sales & marketing

• A meeting between demand gen & sales

• Who should own sales enablement and where sales operations comes in

• Identifying processes to work better together

• Ways to help create urgency

• Getting sales to use the content and messaging marketing is creating

• Sales development sessions

• Building a sales playbook

• How marketing can help with sales’ onboarding

• Making sure sales is staying on point

• Building your sales tech stack

Resources:

• Amy Cuddy TED Talk

• Most-watched TED Talk: Do schools kill creativity?

• ZoomInfo

• KiteDesk

• Crystal

Connect with Ericka:

• Twitter: @erickabyork