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Data on Data: What You Need to Know About Using Research Data for Content [Podcast]

Matt Heinz

Data helps to back up what marketers are saying but it isn't always easy to come by nor does it tell a compelling story on its own. Learn from Matt Heinz how marketers can use data to improve their content & the best ways to go about sourcing it. 

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Guest bio: 

Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

Episode breakdown: 

  • Creating data-centric content

  • Importance of third-party validation

  • Weaving data into a narrative

  • Ways to collect data for your content

  • What do you do when your research doesn’t tell the story you were going for?

  • Different ways research data can be leveraged throughout the organization

  • Common mistakes in survey creation

  • Guidelines for how many people you should survey

  • Best practices for presenting and positioning data

Resources:

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