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Growing Rogue: Why You Need To Think Critically About PPC & CRO [Podcast]

Tiffany da Silva

CRO, PPC, SEO–these initialisms are thrown around all the time but that doesn't mean we should take anything written about them as gospel. Tiffany daSilva, Growth Marketer & Digital Consultant, tells us why we have to think differently about growth. 

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Guest bio: 

Over the past 10 years, Tiffany daSilva has worked in all facets of online marketing including email marketing, SEO, PPC, social media and conversion rate optimization. Tiffany’s experience has exposed her to the opportunity to work on over 400 websites while managing multi-million dollar budgets. Prior to consulting, she’s worked at various startups including Geosign, Achievers & Shopify as Head of CRO. 

Episode breakdown: 

  • Growth hackers: what’s their role in agencies and in-house?

  • Why more keywords don’t mean more results

  • How a traditional marketer can transition to a growth role

  • Prioritization of goals  

  • Growth hacking at larger companies

  • Explaining growth experiments to the executive team

  • CRO (conversion rate optimization) roles - where they fit in the org

  • Biggest mistakes in PPC & CRO plus tips & tricks

  • How to critically view growth articles

  • How SEO fits into it all

  • Working with your design team for better CRO


Connect with Tiffany:

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