#SquadGoals: How Reorganizing Your Marketing Team Can Boost Productivity [Podcast]
Unbounce's marketing team isn't organized like a typical team – but it's for very good reason. Learn from Dan Levy, Unbounce's Content Director, how the shift to "squads" and "chapters" allowed the marketing team to thrive and 10x their output.
Guest bio:
In Dan's own words, he is "a journalist by training and content strategist by accident". Armed with a journalism degree and years working in the media, Dan was able to make a smooth transition into the content marketing world when joining Unbounce's marketing team as a content strategist. Today, Dan runs Unbounce's content strategy as the Content Director.
Episode breakdown:
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From journalism to content marketing
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Creating content around sensitive topics/ current events
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The importance of talking to your audience/ customers
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Doing all the content to managing a team of 10
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Creating “squads” within the marketing team around the buyer journey
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Dealing with silos within different teams
- Taking the time for workshops within the content team
Resources:
Connect with Dan: