Design is key in creating and properly representing your brand. Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing.
Julie has nearly twenty years of experience in all facets of print and digital graphics, website design and development, and expertise in event and large-scale installation graphics. She currently is the owner of My Pigs Fly and has a background working in branding and design for various companies from small business to enterprise.
How to manage the relationship between design & marketing
Recheck “feel”: “It’s all about feel and attraction – that’s what design is for me.”
The initial hook that design has for marketing
The importance of a style guide for design & brand
Creating enticing design for boring industries
Where should design live in an org
Perks of in-house vs. freelance vs. agency
- Knowing the ownership of your work and where that line is
The 4 Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz
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