How to Use Data to Improve Content & Increase Conversions [Podcast]

August 16, 2016 Uberflip Hub

Shanelle Mullin

Content marketing shouldn't be all about writing – data is #1 for creating a successful content strategy. Listen to Shanelle Mullin, content & growth manager at ConversionXL, talk about better ways to get conversions with a data-driven approach.

Guest bio:

Shanelle has been in the marketing space since she was just 15. She used her skills in copywriting, PPC, and SEO help a small startup grow into a million dollar revenue-generating company. Since then, she has become a strong marketing and PR generalist with a strong focus on influencer marketing and a knack for conversions. She now works in content and growth for ConversionXL where you can find her work on their blog.

Episode breakdown:

How content marketers can focus on increasing their conversion rates
“‘Write on what you know’ seems like a very straightforward statement, but I don’t think a lot of people do it.”
Writing what you know and committing to quality
Importance of qualitative research
Creating CTAs that actually offer something useful
Conversion doesn’t stop after a lead becomes a customer
Bad habits & lazy marketing
Doing quality assurance for better conversions
What you need to know about segmenting
“Growth tornadoes” vs. linear funnels
Conversion optimization for the layman

Resources:

Connect with Shanelle:

Twitter: @shanelle_mullin

Data on Data: What You Need to Know About Using Research Data for Content [Podcast]

Learn from Matt Heinz how marketers can use data to improve their content & the best ways to go about sourc...

Marketing Heavyweight: Talking Email, Content, Podcasts… and UFC? [Podcast]

What exactly is an email reputation manager and should you be managing your email's reputation? Find out th...

Content Experience Hub | Uberflip

How to Use Data to Improve Content & Increase Conversions [Podcast]

Previous Article

Next Article

How to Use Data to Improve Content & Increase Conversions [Podcast]

Previous Article

Next Article

Most Recent Articles

Sharpen your presentation skills with insights from Anil Dilawri, Managing Director of “Save it Like Sully,” a professional presentation and training company.

Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing.

Learn about alternative strategies in B2B marketing with David Cancel, founder and CEO at Drift. Understand the role of real time messaging in future communications and the benefits of making content.

Learn about the components of building strong partner relationships with Patience Yi, VP platform & developer ecosystem at Hootsuite.

Learn more about video strategy with Thad Peterson from Wistia

As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO at MarketingProfs, thinks not.

How do you make sense of the constantly shifting trends and execute marketing strategies that drive results and align with your company’s goals? Learn this & more from Lauren Goldstein.

We're not just competing with other companies for our customers' attention – we're competing with everything. Learn from Ron Tite, CEO of The Tite Group, on how we can thrive in today's economy.

Listen to Joanna Wiebe's presentation on why you should never be content with content from The Uberflip Experience.

Listen to Justin Gonzalez's session from The Uberflip Experience about selling content to the c-suite and finding your window into the strategy table.

Learn from Kyle Lacy why we are experience makers and managers and why the only thing that makes us relevant are the experiences we provide. Live from UFX 2016.

Is visual content baked into your content strategy? If it's not, it should be. Learn more about visual content (+ user-generated content) from CrowdRiff's Head of Marketing, Amrita Chandra.

You don't have to go crazy when creating your content strategy – just go back to basics. Learn more about creating a winning strategy in this podcast episode with Kristina Halvorson of Brain Traffic.

Get insights straight from the c-suite. Learn CMO of MongoDB, Meagen Eisenberg's take on building a marketing team and what it entails being a CMO.

Learn about growth, PPC, CRO, and why you need to think critically about all the above in this episode with Tiffany daSilva.

We all know how important it is to frame our marketing around the buyer journey, but what happens if we organize our entire team based around it? Find out how Unbounce faired when they did just that.

Learn from Matt Heinz how marketers can use data to improve their content & the best ways to go about sourcing it.

What exactly is an email reputation manager and should you be managing your email's reputation? Find out this answer and more about everything email, content, podcasts, and even a bit about UFC.

Time to learn about all the things! Product, predictive scoring & analytics, and ABM (plus more) are all covered in this episode.

Learn about multiple different aspects of Stef Miller's career and experience with a strong focus on everything demand gen.