How to Use Data to Improve Content & Increase Conversions [Podcast]

August 16, 2016

Uberflip Hub

Shanelle Mullin

Content marketing shouldn't be all about writing – data is #1 for creating a successful content strategy. Listen to Shanelle Mullin, content & growth manager at ConversionXL, talk about better ways to get conversions with a data-driven approach.

Guest bio:

Shanelle has been in the marketing space since she was just 15. She used her skills in copywriting, PPC, and SEO help a small startup grow into a million dollar revenue-generating company. Since then, she has become a strong marketing and PR generalist with a strong focus on influencer marketing and a knack for conversions. She now works in content and growth for ConversionXL where you can find her work on their blog.

Episode breakdown:

How content marketers can focus on increasing their conversion rates
“‘Write on what you know’ seems like a very straightforward statement, but I don’t think a lot of people do it.”
Writing what you know and committing to quality
Importance of qualitative research
Creating CTAs that actually offer something useful
Conversion doesn’t stop after a lead becomes a customer
Bad habits & lazy marketing
Doing quality assurance for better conversions
What you need to know about segmenting
“Growth tornadoes” vs. linear funnels
Conversion optimization for the layman