How to Use Data to Improve Content & Increase Conversions [Podcast]
Content marketing shouldn't be all about writing – data is #1 for creating a successful content strategy. Listen to Shanelle Mullin, content & growth manager at ConversionXL, talk about better ways to get conversions with a data-driven approach.
Guest bio:
Shanelle has been in the marketing space since she was just 15. She used her skills in copywriting, PPC, and SEO help a small startup grow into a million dollar revenue-generating company. Since then, she has become a strong marketing and PR generalist with a strong focus on influencer marketing and a knack for conversions. She now works in content and growth for ConversionXL where you can find her work on their blog.
Episode breakdown:
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How content marketers can focus on increasing their conversion rates
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“‘Write on what you know’ seems like a very straightforward statement, but I don’t think a lot of people do it.”
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Writing what you know and committing to quality
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Importance of qualitative research
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Creating CTAs that actually offer something useful
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Conversion doesn’t stop after a lead becomes a customer
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Bad habits & lazy marketing
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Doing quality assurance for better conversions
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What you need to know about segmenting
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“Growth tornadoes” vs. linear funnels
- Conversion optimization for the layman
Resources:
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How Habits Are Sabotaging Your Conversions (and How to Fix It)
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Google Analytics Health Check: Is Your Configuration Broken?
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Why Linear Funnels Are a Simplified Reality (and What to Do About It)
- Andy Crestodina’s episode
Connect with Shanelle:
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Twitter: @shanelle_mullin