Content strategy is key to overall content success, but that doesn't mean that everyone is going about it the right way. Learn from Kristina Halvorson, Founder & President of Brain Traffic, how to build a better content strategy without overthinking it.

Guest bio: 

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web. Widely recognized as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike. In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline.

Episode breakdown: 

• What is (and isn’t) content strategy

• Guidelines around prioritization for building a strategy

• “Engagement cannot and should not be a goal”

• Is there too much focus on content creation?

• First steps towards creating intention around your strategy

• Identifying your key content strategy stakeholders

• Characteristics of companies that are doing it well

• What’s the future for content strategy?

• How to be an engaging presenter

Resources:

• Content Strategy for the Web

• This American Life

• Radiolab

• Reply All

• Invisibilia

​Connect with Kristina:

• Twitter
• BrainTraffic.com
• Confab

​