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1+1= 3: Building Strong and Valuable Partner Relationships [Podcast]

Learn about the components of building strong partner relationships with Patience Yi, VP, Platform & Developer Ecosystem at Hootsuite. Get insights into maintaining valuable partnerships as well as a glimpse into the future of social media.

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Guest bio: 

Patience Yi, VP of Platform & Developer Ecosystem at HootSuite, a social media marketing platform. She is responsible for strategic alliances and managing programs for their 3rd-party developer programs. Patience has an insanely diverse background with experience in B2B, B2C, agency, channels, and more. 

Episode breakdown: 

  • How do you think your different experiences have made you better at what you do?

  • My entrepreneurship mentality has played a key part in pushing me to try new things, experience new cultures and gain experience across industries.

  • What does it take to build a good strategic partnership?

  • 1) Know your business cold 2) Know your partner’s business cold 3) Create something better than you could have done on your own

  • 1+1= 3 In other words, if you don’t understand the first two problems, you won’t understand the last one.

  • What are some challenges you have faced?

  • The importance of saying NO to some partnerships and for marketers to realize that they can’t do everything

  • Strategic partnerships are often motivated by the need for brand awareness and more value for customers, rather than revenue driven.

  • Key insights into setting up developer ecosystems properly in a way that it can scale.

  • Think about the developer first, customer second and you last

  • Remember that no one person owns a partnership. It flows through the entire organization.

  • The future of social media?

  • Social media is such an integral part of our life, that we almost don’t need to talk about it anymore.

  • Businesses will be more focused on communication platforms as a whole and automated responses.


  • Mindset: The New Psychology of Success by Carol S. Dweck

Connect with Patience: 

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