Uberflip's Flip the Switch Podcast

Welcome to Flip the Switch where we have enlightening conversations with the brightest marketing minds. Check in every Tuesday to read summaries from our latest episodes.

Convince with Simplicity vs. Complexity: The Components of a Powerful Presentation [Podcast]

Sharpen your presentation skills with insights from Anil Dilawri, Managing Director of “Save it Like Sully,” a professional presentation and training company.

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Make That First Impression Count: Connecting Design and Marketing [Podcast]

Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing.

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The Second Playbook: Alternative Strategies in B2B Marketing [Podcast]

Learn about alternative strategies in B2B marketing with David Cancel, founder and CEO at Drift. Understand the role of real time messaging in future communications and the benefits of making content.

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1+1= 3: Building Strong and Valuable Partner Relationships [Podcast]

Learn about the components of building strong partner relationships with Patience Yi, VP platform & developer ecosystem at Hootsuite.

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Adding Human to Your Brand Through Video [Podcast]

Learn more about video strategy with Thad Peterson from Wistia

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Live Events and Content: The Perfect Pair [Podcast]

Listen to Hana Abaza's presentation about live events + content from LIVE 2016, DoubleDutch's conference.

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Bothered by Suck: Becoming An Exceptional Marketer [Podcast]

It's becoming easier to be average. Jay Acunzo, Founder & Host of Unthinkable, shares his thoughts on why marketers need to strive for exceptional (and why we all inherently have it in us).

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Getting the Big Fish to Bite: Demand Gen for Enterprises [Podcast]

Selling to enterprise businesses can be hard, especially when you're competing for wallet share with some of the biggest names out there. Learn how Sprinklr uses demand gen to land the deal.

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Ho-ho-holiday Content Marketing: The Why, What & How [Podcast]

Are you ready for the holiday content boom? Learn how to be a unique snowflake in a blizzard of other holiday campaigns from Uberflip's Content Marketing Manager, Victoria Hoffman.

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Quality vs. Quantity: A Fight for Sore Eyes

As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO at MarketingProfs, thinks not.

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Is Your Marketing Strategy Ready for the Wild, Wild West? [Podcast]

How do you make sense of the constantly shifting trends and execute marketing strategies that drive results and align with your company’s goals? Learn this & more from Lauren Goldstein.

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Thriving In The Expression Economy [Podcast]

We're not just competing with other companies for our customers' attention – we're competing with everything. Learn from Ron Tite, CEO of The Tite Group, on how we can thrive in today's economy.

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Never Be Content With Content [Podcast]

Listen to Joanna Wiebe's presentation on why you should never be content with content from The Uberflip Experience.

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Selling Content to the C-Suite: You Have to Find Your Window [Podcast]

Listen to Justin Gonzalez's session from The Uberflip Experience about selling content to the c-suite and finding your window into the strategy table.

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Marketing Is Dead [Podcast]

Learn from Kyle Lacy why we are experience makers and managers and why the only thing that makes us relevant are the experiences we provide. Live from UFX 2016.

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A Picture is Worth 1000 Words: How to Create a Visual Content Strategy [Podcast]

Is visual content baked into your content strategy? If it's not, it should be. Learn more about visual content (+ user-generated content) from CrowdRiff's Head of Marketing, Amrita Chandra.

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Don't Overthink It: Back to Basics for a Better Content Strategy [Podcast]

You don't have to go crazy when creating your content strategy – just go back to basics. Learn more about creating a winning strategy in this podcast episode with Kristina Halvorson of Brain Traffic.

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C-Sweet: Insight From A CMO on Her Role, Her Team & Great Marketing Advice [Podcast]

Get insights straight from the c-suite. Learn CMO of MongoDB, Meagen Eisenberg's take on building a marketing team and what it entails being a CMO.

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Growing Rogue: Why You Need To Think Critically About PPC & CRO [Podcast]

Learn about growth, PPC, CRO, and why you need to think critically about all the above in this episode with Tiffany daSilva.

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#SquadGoals: How Reorganizing Your Marketing Team Can Boost Productivity [Podcast]

We all know how important it is to frame our marketing around the buyer journey, but what happens if we organize our entire team based around it? Find out how Unbounce faired when they did just that.

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Uberflip's Flip the Switch Podcast

Convince with Simplicity vs. Complexity: The Components of a Powerful Presentation [Podcast]

Sharpen your presentation skills with insights from Anil Dilawri, Managing Director of “Save it Like Sully,” a professional presentation and training company.

Make That First Impression Count: Connecting Design and Marketing [Podcast]

Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing.

The Second Playbook: Alternative Strategies in B2B Marketing [Podcast]

Learn about alternative strategies in B2B marketing with David Cancel, founder and CEO at Drift. Understand the role of real time messaging in future communications and the benefits of making content.

1+1= 3: Building Strong and Valuable Partner Relationships [Podcast]

Learn about the components of building strong partner relationships with Patience Yi, VP platform & developer ecosystem at Hootsuite.

Adding Human to Your Brand Through Video [Podcast]

Learn more about video strategy with Thad Peterson from Wistia

Live Events and Content: The Perfect Pair [Podcast]

Listen to Hana Abaza's presentation about live events + content from LIVE 2016, DoubleDutch's conference.

Bothered by Suck: Becoming An Exceptional Marketer [Podcast]

It's becoming easier to be average. Jay Acunzo, Founder & Host of Unthinkable, shares his thoughts on why marketers need to strive for exceptional (and why we all inherently have it in us).

Getting the Big Fish to Bite: Demand Gen for Enterprises [Podcast]

Selling to enterprise businesses can be hard, especially when you're competing for wallet share with some of the biggest names out there. Learn how Sprinklr uses demand gen to land the deal.

Ho-ho-holiday Content Marketing: The Why, What & How [Podcast]

Are you ready for the holiday content boom? Learn how to be a unique snowflake in a blizzard of other holiday campaigns from Uberflip's Content Marketing Manager, Victoria Hoffman.

Quality vs. Quantity: A Fight for Sore Eyes

As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO at MarketingProfs, thinks not.

Is Your Marketing Strategy Ready for the Wild, Wild West? [Podcast]

How do you make sense of the constantly shifting trends and execute marketing strategies that drive results and align with your company’s goals? Learn this & more from Lauren Goldstein.

Thriving In The Expression Economy [Podcast]

We're not just competing with other companies for our customers' attention – we're competing with everything. Learn from Ron Tite, CEO of The Tite Group, on how we can thrive in today's economy.

Never Be Content With Content [Podcast]

Listen to Joanna Wiebe's presentation on why you should never be content with content from The Uberflip Experience.

Selling Content to the C-Suite: You Have to Find Your Window [Podcast]

Listen to Justin Gonzalez's session from The Uberflip Experience about selling content to the c-suite and finding your window into the strategy table.

Marketing Is Dead [Podcast]

Learn from Kyle Lacy why we are experience makers and managers and why the only thing that makes us relevant are the experiences we provide. Live from UFX 2016.

A Picture is Worth 1000 Words: How to Create a Visual Content Strategy [Podcast]

Is visual content baked into your content strategy? If it's not, it should be. Learn more about visual content (+ user-generated content) from CrowdRiff's Head of Marketing, Amrita Chandra.

Don't Overthink It: Back to Basics for a Better Content Strategy [Podcast]

You don't have to go crazy when creating your content strategy – just go back to basics. Learn more about creating a winning strategy in this podcast episode with Kristina Halvorson of Brain Traffic.

C-Sweet: Insight From A CMO on Her Role, Her Team & Great Marketing Advice [Podcast]

Get insights straight from the c-suite. Learn CMO of MongoDB, Meagen Eisenberg's take on building a marketing team and what it entails being a CMO.

Growing Rogue: Why You Need To Think Critically About PPC & CRO [Podcast]

Learn about growth, PPC, CRO, and why you need to think critically about all the above in this episode with Tiffany daSilva.

#SquadGoals: How Reorganizing Your Marketing Team Can Boost Productivity [Podcast]

We all know how important it is to frame our marketing around the buyer journey, but what happens if we organize our entire team based around it? Find out how Unbounce faired when they did just that.