Uberflip's Flip the Switch Podcast

Welcome to Flip the Switch where we have enlightening conversations with the brightest marketing minds. Check in every Tuesday to read summaries from our latest episodes.

  • Convince with Simplicity vs. Complexity: The Components of a Powerful Presentation [Podcast]

    Convince with Simplicity vs. Complexity: The Components of a Powerful Presentation [Podcast]

    Sharpen your presentation skills with insights from Anil Dilawri, Managing Director of “Save it Like Sully,” a professional presentation and training company.

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  • Make That First Impression Count: Connecting Design and Marketing [Podcast]

    Make That First Impression Count: Connecting Design and Marketing [Podcast]

    Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing.

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  • The Second Playbook: Alternative Strategies in B2B Marketing [Podcast]

    The Second Playbook: Alternative Strategies in B2B Marketing [Podcast]

    Learn about alternative strategies in B2B marketing with David Cancel, founder and CEO at Drift. Understand the role of real time messaging in future communications and the benefits of making content.

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  • 1+1= 3: Building Strong and Valuable Partner Relationships [Podcast]

    1+1= 3: Building Strong and Valuable Partner Relationships [Podcast]

    Learn about the components of building strong partner relationships with Patience Yi, VP platform & developer ecosystem at Hootsuite.

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  • Adding Human to Your Brand Through Video [Podcast]

    Adding Human to Your Brand Through Video [Podcast]

    Learn more about video strategy with Thad Peterson from Wistia

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  • Quality vs. Quantity: A Fight for Sore Eyes

    Quality vs. Quantity: A Fight for Sore Eyes

    As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO at MarketingProfs, thinks not.

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  • Is Your Marketing Strategy Ready for the Wild, Wild West? [Podcast]

    Is Your Marketing Strategy Ready for the Wild, Wild West? [Podcast]

    How do you make sense of the constantly shifting trends and execute marketing strategies that drive results and align with your company’s goals? Learn this & more from Lauren Goldstein.

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  • Thriving In The Expression Economy [Podcast]

    Thriving In The Expression Economy [Podcast]

    We're not just competing with other companies for our customers' attention – we're competing with everything. Learn from Ron Tite, CEO of The Tite Group, on how we can thrive in today's economy.

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  • Never Be Content With Content [Podcast]

    Never Be Content With Content [Podcast]

    Listen to Joanna Wiebe's presentation on why you should never be content with content from The Uberflip Experience.

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  • Selling Content to the C-Suite: You Have to Find Your Window [Podcast]

    Selling Content to the C-Suite: You Have to Find Your Window [Podcast]

    Listen to Justin Gonzalez's session from The Uberflip Experience about selling content to the c-suite and finding your window into the strategy table.

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  • Marketing Is Dead [Podcast]

    Marketing Is Dead [Podcast]

    Learn from Kyle Lacy why we are experience makers and managers and why the only thing that makes us relevant are the experiences we provide. Live from UFX 2016.

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  • A Picture is Worth 1000 Words: How to Create a Visual Content Strategy [Podcast]

    A Picture is Worth 1000 Words: How to Create a Visual Content Strategy [Podcast]

    Is visual content baked into your content strategy? If it's not, it should be. Learn more about visual content (+ user-generated content) from CrowdRiff's Head of Marketing, Amrita Chandra.

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  • Don't Overthink It: Back to Basics for a Better Content Strategy [Podcast]

    Don't Overthink It: Back to Basics for a Better Content Strategy [Podcast]

    You don't have to go crazy when creating your content strategy – just go back to basics. Learn more about creating a winning strategy in this podcast episode with Kristina Halvorson of Brain Traffic.

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  • C-Sweet: Insight From A CMO on Her Role, Her Team & Great Marketing Advice [Podcast]

    C-Sweet: Insight From A CMO on Her Role, Her Team & Great Marketing Advice [Podcast]

    Get insights straight from the c-suite. Learn CMO of MongoDB, Meagen Eisenberg's take on building a marketing team and what it entails being a CMO.

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  • Growing Rogue: Why You Need To Think Critically About PPC & CRO [Podcast]

    Growing Rogue: Why You Need To Think Critically About PPC & CRO [Podcast]

    Learn about growth, PPC, CRO, and why you need to think critically about all the above in this episode with Tiffany daSilva.

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  • #SquadGoals: How Reorganizing Your Marketing Team Can Boost Productivity [Podcast]

    #SquadGoals: How Reorganizing Your Marketing Team Can Boost Productivity [Podcast]

    We all know how important it is to frame our marketing around the buyer journey, but what happens if we organize our entire team based around it? Find out how Unbounce faired when they did just that.

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  • Data on Data: What You Need to Know About Using Research Data for Content [Podcast]

    Data on Data: What You Need to Know About Using Research Data for Content [Podcast]

    Learn from Matt Heinz how marketers can use data to improve their content & the best ways to go about sourcing it.

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  • How to Use Data to Improve Content & Increase Conversions [Podcast]

    How to Use Data to Improve Content & Increase Conversions [Podcast]

    Learn how to use data to improve your content and increase your conversions with Shanelle Mullin from ConversionXL.

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  • Marketing Heavyweight: Talking Email, Content, Podcasts… and UFC? [Podcast]

    Marketing Heavyweight: Talking Email, Content, Podcasts… and UFC? [Podcast]

    What exactly is an email reputation manager and should you be managing your email's reputation? Find out this answer and more about everything email, content, podcasts, and even a bit about UFC.

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  • All The Things: Product, Predictive, Content, and ABM [Podcast]

    All The Things: Product, Predictive, Content, and ABM [Podcast]

    Time to learn about all the things! Product, predictive scoring & analytics, and ABM (plus more) are all covered in this episode.

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